Scott, an athletic lightweight

Scott is an American mountain bike brand that aims to design and develop the world's lightest, strongest, and best-performing mountain bikes. In 2013 they asked us to develop their Tour de France TV commercial.

Scott Addict is a carbon road bike and one of the lightest, strongest and best-performing bikes in its segment. We wrote the script that emphasizes its primary features, developed the props and joined forces with video producer Johan Coopman. The result was broadcast on Eurosport and reached viewers worldwide.

client
Scott Mountainbikes

year
2013

DOP
Jan Dellaert on Phantom Flex


directed & edited by

Johan Coopman


Music

Louis Vyncke


Props & storyboard

Soon

Communicatie en grafisch ontwerp door communicatiebureau Lavagraphics