CC De Werf: The cause of emotion.
The Theater is an excellent place for emotions: wonder, joy, pride, surprise, happiness, respect ... come in spontaneously. But also anger shame, contempt and pity ... get a face. Positive emotions continue to dominate the negative ones. Emotions are pure and genuine. They are not restricted and act as a judge for a successful or unsuccessful production.
For this season, De Werf choose with our help the theme of emotions as the starting point for their campaign images.
The concept was simple: “visualize the cause of emotion”.
We used tattoos, bird poop, mud, … and created an emotional series of portraits.
CC De Werf
Campaign Image, Branding
Jim Van Raemdonck
Make-up and hair