CC De Werf: The cause of emotion.

The Theater is an excellent place for emotions: wonder, joy, pride, surprise, happiness, respect ... come in spontaneously. But also anger shame, contempt and pity ... get a face. Positive emotions continue to dominate the negative ones. Emotions are pure and genuine. They are not restricted and act as a judge for a successful or unsuccessful production.

For this season, De Werf choose with our help the theme of emotions as the starting point for their campaign images.

The concept was simple: “visualize the cause of emotion”.

We used tattoos, bird poop, mud, … and created an emotional series of portraits.

CC De Werf


Campaign Image, Branding

creative director
Jim Van Raemdonck

Bart Heynen

Make-up and hair
Eva Peeters