Translating Illuxtron’s technicality
into an inspiring visual story

Dutch company Illuxtron International manufactures globally renowned LED lightning solutions . By keeping the design and production close to home, in the Netherlands, they can ensure high quality down to the smallest detail. As a manufacturer, Illuxtron International was used to speaking from a technical point of view, but they dreamt of reaching and inspiring architects and designers, especially in Belgium. Their search for a Belgian partner who understands design and radiates creativity brought them to Soon.

We stood out in a creative pitch with two other companies and were tasked with the redesign of their product catalogue. We were responsible for the art direction and production, as well as the photography. High-quality product photos are crucial when you want to sell design items to an audience who has a feel for beauty.

After launching the new catalogue in different languages, sales went up among the desired target group. This was a beautiful example of how great design can make a difference.



Art Direction, Book Design, Photography, Branding

creative director
Jim Van Raemdonck

Rik Staessens

Beeldpunt: Valerie Clarysse