Proud of Laarne

Laarne is a beautiful municipality in the Belgian province of East Flanders. The rural town is situated less than 10 kilometers east of the provincial capital of Ghent and has around 12,000 inhabitants.

Laarne originated in 1040 and has a heraldic past. The municipality was founded around the castle of Laarne and several graves have assumed the lordship of this place in the past.

Soon was appointed to conduct a full rebrand. We took this heraldic past into account and gave this municipality a proud identity. A complete rebranding, an extensive house style manual, all house style documents from order forms to reports, website, magazine photography and complete fleet and signage were renewed.



rebraning, visual identity

creative director
Jim Van Raemdonck

Fiebe De Muynck

Kristoff De Turkk
Sarah De Blaiser
Hannah De Beir