Proud of Laarne
Laarne is a characterful municipality in East Flanders, just outside Ghent. Rooted in a heraldic past and a strong sense of community, it balances history with a contemporary spirit.
When Soon was appointed to lead a full rebrand, we built the entire identity around one word: Proud. Proud to be a resident, proud as a municipality of its people. This essence translated into a modern, heraldic visual language — a proud lion that stands for confidence, warmth, and connection.
From this foundation grew a complete identity system: a renewed house style, a detailed brand manual, and consistent applications across all touchpoints — from print and signage to digital and fleet design. The municipal magazine Klaar extends the story, featuring residents who embody what it means to be proudly from Laarne.
client
Laarne
year
2020
disciplines
rebranding, visual identity
creative director
Jim Van Raemdonck
design
Fiebe De Muynck
photography
Kristoff De Turk
Sarah De Blaiser
Hannah De Beir
