Ray-Ban’s colour blocking

Ray-Ban are probably the world's most iconic sunglasses brand. They perfectly balance simplicity with coolness, and there isn’t anyone in the world who doesn’t love at least one of their pairs of sunglasses.

Together with Gents we crafted original images for a social media campaign that showcased their latest collection. We were responsible for every little detail: from the production and building of the props to the set design and photoshoot itself. In post-production we finetuned every image to deliver a picture-perfect result. Everything you see is real. We combined geometric shapes with colourful details that refer to the gradient lenses. A contemporary result that hints to the eighties.



art-direction, photography

creative director
Jim Van Raemdonck

Dries Caekebeke, Phoebe De Corte