MSK, great art deserves great branding

In the spring of 2013, the Museum of Fine Arts Ghent (MSK) organised the exhibition ‘Modernism: Belgian Abstract Art and Europe (1912-1930)’. They asked us to develop the branding of the exhibition and to create a campaign image that resonated pure craftsmanship.

We were more than happy to experiment and try out the same techniques as the modern masters. The campaign image often got mistaken for an original artwork, which was of course a great compliment. It also meant we succeeded in translating our vision into a unique result.

MSK Gent


illustration, typography, portrait,
tactile, framing

creative director
Jim Van Raemdonck

Kelly De Ceuninck