Vlaamse Overheid — Week van de bij
The Week van de Bij is a campaign by the Flemish Department of Environment, now in its thirteenth year. Its case is a simple one: fewer paving stones, less sterile green, and more flowers for the pollinators everything else depends on.
We gave that case a picture. Chocolatier Dominique Persoone and presenter Britt Van Marsenille, the campaign’s ambassadors, were photographed from straight above — lying flat on their backs in the same spot, twice. Once on bare ground. Once in a patch grown wild with native flowers, where bees and butterflies settle on them as if they belonged there. Same person, same pose. Only the ground is different.
client
Vlaamse Overheid — Departement Omgeving
disciplines
campaign image, art-direction, photography
creative director
Jim Van Raemdonck
photography
Jo & Bi Schutte
