Advertising campaign for the city of Ghent. Local authorities wanted to communicate with their inhabitants about their future plans.
They organised debates, city trips, parties and had the idea to develop postcards and youtube movies so inhabitants could post ideas for the future of the city.
We had the honour to work out this campaign visually.
Small nice details:
The girl we used in the campaign will be 20 in the year 2020. She stands as a symbol for the future.
In the reflection of the optical device the girl is wearing, you can see the 3 citytowers of Ghent, these towers are a well known symbol for the city.